Public Relations

Let’s face it - it’s a noisy, somewhat crazy world. With so many things vying for attention, it’s better to connect with smarter strategic approaches than simply try to shout louder.

Shafer develops sound ideas rooted in strategy that will make a difference to your business. And whether you’re using public relations to change minds, raise brand awareness, stimulate sales or encourage people to act — we know that it isn’t always about reach but more about reaction.

We use the best channels to get the reaction you want because when we grow your organization, we’re growing ours too. Shafer doesn’t have a set formula that simply is cut and pasted to whomever we work with. Solutions are customized based on what we discover about you. We create a plan and then we get to work using the smartest channels to inspire action: media (traditional, new, social), events (trade show, press announcements, publicity-generating), guerrilla approaches and more.

We’re public relations professionals. Do not attempt this at home.

Most recent work: Smashburger grand opening in Fargo. Media coverage included: all television newscasts, top-of-fold coverage in the Forum, variety of radio and online.

Previous, yet not so long ago, work: Broadwind Energy coverage in North American Wind Power.