Shafer Public Relations

What’s Doing Now

We’re what’s doing. Our new site is up and flying. Thanks for everyone that rock and rolled on this project.

HUSUM! Europe’s leading wind energy trade fair, happens September 21 -25. Broadwind Energy, will be there in all its wind-savvy glory. Its booth will look even more amazing, and they will be hosting some fun events with an American twist. Photos will be posted as we join them on the North Sea in Germany!

Public Relations

Let’s face it - it’s a noisy, somewhat crazy world. With so many things vying for attention, it’s better to connect with smarter strategic approaches than simply try to shout louder.

Shafer develops sound ideas rooted in strategy that will make a difference to your business. And whether you’re using public relations to change minds, raise brand awareness, stimulate sales or encourage people to act — we know that it isn’t always about reach but more about reaction.

We use the best channels to get the reaction you want because when we grow your organization, we’re growing ours too. Shafer doesn’t have a set formula that simply is cut and pasted to whomever we work with. Solutions are customized based on what we discover about you. We create a plan and then we get to work using the smartest channels to inspire action: media (traditional, new, social), events (trade show, press announcements, publicity-generating), guerrilla approaches and more.

We’re public relations professionals. Do not attempt this at home.

Recent work: executive letter for Garrison Diversion Conservancy District’s annual report

Events

Shafer has created and managed events from lavish to demure, weird to wonderful, global to down the block. Whatever the strategic ideas boiled down to, each event was built upon the core belief that an event needs to get people excited about and connected to your brand.

Because if the event doesn’t support your brand, then why do it?

Our experience is broad and deep: trade shows large and small, product and business launches, political campaigns, press events, summer-long tours, milestones, celebrations and so much more.

Recent Events: Broadwind Energy’s trade show booth at AWEA Windpower 2010 in Dallas

Brand Creation or Refreshment

Whether you are starting from scratch or putting the shine back on an established name, we can help you attract more customers, convert more sales and get results.

Crisis Communications

Shafer Public Relations provides the calm in the storm or can help you avoid one altogether.

We take the time to work with you on a preventative plan or roll-up our sleeves and get to work if its a reactionary one. We get input from key internal and external stakeholders, review your market sector and imagine all angles to help you make smart decisions. A solid crisis communications plan is essential because a single event can threaten a reputation that took years to establish.

Strategic Planning

It’s the foundation of any marketing plan. And who says it can’t be a good time?

We help you look at the big picture with a fresh eye and an optimistic attitude to help uncover opportunities.

We also help you take action. Strategic plans often get shelved when they are meant to ignite change. Shafer Public Relations can fan the fire to help reach your goals

Community Relations and Cause Marketing

We help businesses connect with their community and causes that are close to their heart to make an impact — internally and externally.

When a company takes an active interest in the well being of its community, it gains support, loyalty and goodwill. Employee morale increases as they feel part of a bigger plan for everyone’s long-term success.

We help you identify the areas where your passions lie and help define where you can make an impact. SPR will help you set your priorities and create a strategic path and soon you will see how giving back to your community makes a difference for everyone involved.